Nike is trying to sell you βmind-bodyβ shoes
Nikeβs new βneuroscience-based footwearβ is designed to activate an athleteβs brain before and after a big game. The two shoes, a mule (the $95 Mind 001) and a lace-up sneaker (the $145 Mind 002), feature a distinctive array of 22 orange foam nodes embedded in each sole. Nike says the nodes each mov...
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